THE INDUSTRIAL EVOLUTION

New products should be better than previous generations. The world will move into the right direction once every new design is a step forward. To understand the definition of ‘better’, creators should consider the 7 Holistic Design Principles of the SPIRID Creation Matrix. This Matrix connects all perspectives and stakeholders; starting from alignment and briefing to conceptualisation, detailing, engineering, production and launching products to the market. A helpful roadmap for navigating various dilemma’s and making the right choices.